Craft Arabian Ale, explained
It is legacy Majlis brand language, not the main consumer category. The clearer everyday description is a UAE-made craft malt alternative.
What “Arabian ale” means
Ale is one of the oldest families of brewed beverages, defined by its brewing method and its full, characterful flavour. “Arabian ale,” as Majlis uses it, points to that brewed character and roots it in this region: made in the UAE, non-alcoholic, and built around the values of hospitality.
Why “craft”
Craft signals intent. Each Majlis recipe is developed for character and balance, not mass sameness — from the everyday Original to the indulgent Stout. It is brewing treated as a considered act, with the table in mind.
Why “non-alcoholic” matters here
In a region where many prefer not to drink alcohol, a non-alcoholic craft brew is not a substitute — it is the main event. Majlis was created so that the craft malt alternative at the centre of hospitality can be one everyone is able to enjoy.
The result
Craft Arabian Ale is, simply, a new way to think about a great drink: the ritual and depth of an ale, the inclusiveness of a non-alcoholic beverage, and the warmth of Arabian hospitality — all made in the UAE.
What is Arabian ale?+
For Majlis, Arabian ale is legacy brand language for a UAE-made craft malt alternative inspired by the hospitality of the majlis. The clearer consumer category is craft malt alternative.
Is Craft Arabian Ale alcoholic?+
Majlis Craft Arabian Ale is non-alcoholic. It delivers the body, aroma and ritual of an ale with a clean, non-alcoholic profile, and it is halal.
Experience Craft Arabian Ale
Five expressions of the style await. Find the one for your moment.